Problem Faced:
The main challenges were new package size requirements for the breakfast aisle, a limited capEx budget, and an expedited timeline (< 6 months)
Limited Budget
Shortened Timeline
All New Spec Documentation
New Package Conception
Solution Provided:
Identified a new package design that elimated thermoformer tooling costs, met the customers dimension needs to fit on shelf, developed all new spec documentation, lead the graphic design, and oversaw initial production to ensure the product hit shelves on time and under budget.
Brand Aligned Graphics
Enhanced Shelf Presence
Saved $50,000 in capEx
Met legal requirements for copy